Why video?
Video is the perfect opportunity to tell the world who you are.
Corporate and business video is a powerful marketing and informational tool. Videos engage and communicate with audiences in a compelling way. They provides a dynamic and visually appealing medium to convey complex messages in a concise manner. A well-crafted video can effectively showcase products or services, highlight the company’s values, and establish an effective brand identity.
Why video?
Video is the perfect opportunity to tell the world who you are.
Corporate and business video is a powerful marketing and informational tool. Videos engage and communicate with audiences in a compelling way. They provides a dynamic and visually appealing medium to convey complex messages in a concise manner. A well-crafted video can effectively showcase products or services, highlight the company’s values, and establish an effective brand identity.
Viewers will STOP to watch a video.
Video tells the world and your local community who you are and what’s important to you. Viewers can be stopped in their tracks and will watch a video online. The same cannot always be said about a single photo.
In today’s digital age, where attention spans are shorter, videos capture the audience’s interest quickly and can be easily shared across various platforms, increasing reach and visibility. Additionally, videos foster a deeper connection with the audience by evoking emotions and delivering information in a more memorable format. Ultimately, incorporating video into a business strategy can enhance communication, build trust, and differentiate the company in a competitive market.
Educate and Entertain.
The mind wants action – use video.
Viewers love to watch videos online.
Featuring
Sample Video
Title: Meet The Doctor
Client: Orange County Foot & Ankle Group
Details: We showcased one of their Physicians in a personal, “up close” style. The Doctor tells her own story.
1
Sorting through ideas
Brainstorming
The first step when creating a video for your company is to clearly define your objectives and target audience. Understand the purpose of the video—whether it’s to promote a product, educate your audience, or build brand awareness. Identify the key message you want to convey and the emotions you want to evoke.
Once you have a clear understanding of your goals and audience, you can then proceed to outline the content, plan the visual and auditory elements, and choose the appropriate style and tone for your video.
Setting a strong foundation with a well-defined strategy ensures that your video aligns with your company’s overall vision and effectively communicates your intended message to your audience.
2
Storyboard / Outline / Script
Blocking it out
A script helps you articulate your message clearly. It ensures that you convey the necessary information in a logical and organized manner.
An outline can act as a roadmap, guiding you through the key points you want to cover, preventing you from going off-topic or missing important details.
We are able to improvise successfully without a full script, but having a script or outline can significantly enhance the quality and effectiveness your business videos. It provides a foundation for clear communication, professionalism, and effective audience engagement.
3
Editing Your Project
Assembling the masterpiece
Video editing is a crucial aspect of creating a professional and engaging video for your business. Here are several reasons why video editing is important.
While filming quality content is crucial, the editing process is where the raw footage is refined into a polished final product. It’s the stage where you have the opportunity to make your video stand out and effectively communicate your message to your target audience.
